Content Marketing

5 Ways to Add Voice Optimization to Your Digital Strategy

Here’s a love story brought to you by your favorite voice assistants. “Alexa, find me the best first-date restaurants in my area."   “Okay, Google, play a podcast that will tell me something about successful relationships.” “Siri, what are the top…


Digital marketing

Get the Most out of your Digital Ad Dollars with These Pro Tips

Digital marketing continues to be one of the essential tools for gathering sales leads and building brand awareness. At Relish Marketing, we create digital campaigns for our clients that consistently perform above industry standards – thanks to…


Does Tony Stark Need a Brand Refresh?

Fictional Brand Analysis 'Tis the holiday season! This year, I thought I would treat myself professionally by indulging in one of my passions: Pop culture analysis. While pop culture and marketing cross over quite a lot, I've decided to focus on…


2023 Marketing Trends

The Marketing Trends Shaping 2023

Over the past year, companies have been learning to thrive in a world that is, in many ways, remarkably different than one from two years ago. The ways we conduct business is changing and becoming more virtual. The brands of today are not the ones…


communications authenticity

Five Things Authentic Communicators Have in Common

Everyone wants to come across as an authentic communicator. Authenticity generates trust and welcomes engagement. It encourages loyalty. And, it guides people along the sales journey, often improving sales. At the same time, authentic communications…


Content Marketing

IT and Consulting Services have Changed – Make Sure Your Marketing Keeps Pace

“Short and sweet.” “Keep it simple.” “Nobody has time.” “People don’t read!” These marketing maxims are so deeply ingrained that it’s easy to bristle at any other marketing direction. And yet, the big marketing shift happening today, especially for…


The Big Shift You Didn’t See Coming for Legal and Accounting Services Marketing

“Short and sweet.” “Keep it simple.” “Nobody has time.” “People don’t read!” These marketing maxims are so deeply ingrained that it’s easy to bristle at any other marketing direction. And yet, the big marketing shift happening today, especially for…


strategic content

Trying to Envision the Right Content Strategy? Try These Content Lenses

You've got a website. You update it from time to time. You write blogs and post on social media. But guess what – when it comes to content, that's not enough anymore. To get your messages and information to the people you need to reach, you've got…


Thought Leadership: What it Is, Why it Matters, How to Achieve it.

What is Thought Leadership? You recognize it when you see it. Sometimes, it’s a codified approach to your business that goes beyond “the way things have always been done.”  Other times, it connects the dots of experience, information, trends and…