Content Marketing
AI Content Generation is Scary. Here’s When to Use it Anyway.
Is AI Exciting or Frightening? (News Flash: It’s Both) Open up the AI content generator of your choice, be it ChatGPT, Jasper, Rytr, Copy.ai, or something else. Tell it to write about whatever you want, in whatever format you like. There it is!…
5 Ways to Add Voice Optimization to Your Digital Strategy
Here’s a love story brought to you by your favorite voice assistants. “Alexa, find me the best first-date restaurants in my area." “Okay, Google, play a podcast that will tell me something about successful relationships.” “Siri, what are the top…
Get the Most out of your Digital Ad Dollars with These Pro Tips
Digital marketing continues to be one of the essential tools for gathering sales leads and building brand awareness. At Relish Marketing, we create digital campaigns for our clients that consistently perform above industry standards – thanks to…
Does Tony Stark Need a Brand Refresh?
Fictional Brand Analysis 'Tis the holiday season! This year, I thought I would treat myself professionally by indulging in one of my passions: Pop culture analysis. While pop culture and marketing cross over quite a lot, I've decided to focus on…
The Marketing Trends Shaping 2023
Over the past year, companies have been learning to thrive in a world that is, in many ways, remarkably different than one from two years ago. The ways we conduct business is changing and becoming more virtual. The brands of today are not the ones…
Five Things Authentic Communicators Have in Common
Everyone wants to come across as an authentic communicator. Authenticity generates trust and welcomes engagement. It encourages loyalty. And, it guides people along the sales journey, often improving sales. At the same time, authentic communications…
IT and Consulting Services have Changed – Make Sure Your Marketing Keeps Pace
“Short and sweet.” “Keep it simple.” “Nobody has time.” “People don’t read!” These marketing maxims are so deeply ingrained that it’s easy to bristle at any other marketing direction. And yet, the big marketing shift happening today, especially for…
The Big Shift You Didn’t See Coming for Legal and Accounting Services Marketing
“Short and sweet.” “Keep it simple.” “Nobody has time.” “People don’t read!” These marketing maxims are so deeply ingrained that it’s easy to bristle at any other marketing direction. And yet, the big marketing shift happening today, especially for…
Why You Need a Messaging Platform AND Training to Use It.
A Fun Exercise – and a Scary Scenario The next time you have the opportunity to talk with your top employees, customers and vendors, ask them to describe your company and what distinguishes it in your markets. Spoiler alert: In most cases, here’s…
Trying to Envision the Right Content Strategy? Try These Content Lenses
You've got a website. You update it from time to time. You write blogs and post on social media. But guess what – when it comes to content, that's not enough anymore. To get your messages and information to the people you need to reach, you've got…