Brand Strategy

Silversea Expeditions rebrand

Rebranding Adventure: A Case Study

I love rebranding efforts. They’re like the first day of school or New Year’s Day – an opportunity to show who you really are (and are going to be). And you’ve got to get your new brand right the first time – just like the first day of school, you…


hand lettering

The Rise of the "Hand-Made" Logo

If 2014 was the year of typography then 2015 was the year of hand lettering. This once necessary skill took a back seat, becoming all but obsolete, with the dawn of the digital age. But now, with big brands like Microsoft, Google and Apple leading…


dream customer

Who is Your Dream Customer?

Often, our clients come to us because they’re looking for a strategic branding campaign. In an earlier blog, I talked about our five-phase Brandfluence™ process for developing a brand, and I discussed the phase we call the…


brandfluence

What is Brandfluence?

In my last blog, I provided a really simple definition of strategic branding, the process of closing the gap between who your organization is and how it’s perceived through the eyes of your stakeholders. Let’s take it a step further. How do you…


Corporate Branding and Thought Leadership Marketing Agency Atlanta, GA

A Simple Definition of Branding

Just for fun, I recently typed the word “branding” while on Amazon’s website. Believe it or not, there are 10,000 books on the subject. I then went over to Google, and a search returned more than a billion results. So, it’s no surprise that so many…