Brand Strategy

Are You Bold Enough to Lean Into Truly Inspirational Brand Marketing?

Have you ever found yourself so stirred, so inspired by a piece of bold, creative collateral or advertising that you saved a direct mail piece or bookmarked it online – and kept it for months or even years? Your answer might be “never.”…


How Did They DO That? Medal-worthy Marketing at the Tokyo Olympics

One of the best things about summer (at least every four years) is the Olympic Games. Watching top athletes is part of it, of course. But the Olympics also provide a forum for strategic marketing communications that can be just as thrilling. This…


Rebuilding Trust: 3 Critical Senior Living Trends + 6 Tactics to Address Them

Rebuilding Trust: 3 Critical Senior Living Trends + 6 Tactics to Address Them

Senior living marketers are in a remarkable position right now. Senior communities and senior serving organizations experienced some of the first and most devastating COVID-19 outbreaks, but they also were among the first to rethink processes and…


Mid-year pivot

Mid-Year Pivoting in the Era of WTF?

To say that 2020 has thrown everyone a curveball is a massive understatement.  Global pandemic. Nationwide protests and demonstrations. Political divisiveness. None of it is simple, but one thing is sure: everyone has been and will continue to be…


And the Award for Best Pandemic Corporate Communications Goes To…

And the Award for Best Pandemic Corporate Communications Goes To… MAY 28, 2020 | IN BRAND STRAGEGY | BY PAM WILLOUGHBY How many times have you seen and heard it? “We’re Grateful for You.” “Here’s How We’re Putting Safety First.” And of course,…


brand standards

Brand Standards: Your Identity Playbook

Why do organizations spend so much time and energy on brand standards? Ask most people about branding and they’ll think you’re talking about logos. Logos contribute to a brand in a big way, of course, but a logo is only part of the story. An…


swift-currie-brand-1

You’ve Redefined Your Brand – Now What?

#2 in Our Brand Jumpstart Series You need a deliberate, objective process to define - or redefine - your brand. And you need a plan to support you going forward. In this part of our "Brand Jumpstart" series, see how we helped one of our clients…


Brand Jumpstart: Ready Your Brand for the New Year

#1 in Brand Jumpstart Series There’s no way to avoid it: We’re well into the fall, which means you should already be evaluating the effectiveness of your marketing and planning for your brand to better support your business next year. This is the…


Irrisept packaging

Project Spotlight: Photography

Everyone’s heard that “a photo is worth a thousand words”, but that may be an understatement. A Nielsen Norman Group study showed that most people only read 20-28% of website text. And Hubspot found that photographs significantly increase engagement…