Brand Strategy
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One of our favorite things at Relish is conducting brand strategy workshops. In these sessions, we guide clients through our 360°Brand Framework, a series of exercises designed to help them better understand and define their brands. After these…
Our Brand Promise
When we work with clients, we talk about the importance of their brand promise – but what does that mean? It’s not necessarily a tagline or headline (although it can be). Nor is it a description of features and benefits (although that can inform…
Brand Standards: Your Identity Playbook
Why do organizations spend so much time and energy on brand standards? Ask most people about branding and they’ll think you’re talking about logos. Logos contribute to a brand in a big way, of course, but a logo is only part of the story. An…
You’ve Redefined Your Brand – Now What?
#2 in Our Brand Jumpstart Series You need a deliberate, objective process to define - or redefine - your brand. And you need a plan to support you going forward. In this part of our "Brand Jumpstart" series, see how we helped one of our clients…
Brand Jumpstart: Ready Your Brand for the New Year
#1 in Brand Jumpstart Series There’s no way to avoid it: We’re well into the fall, which means you should already be evaluating the effectiveness of your marketing and planning for your brand to better support your business next year. This is the…
Project Spotlight: Photography
Everyone’s heard that “a photo is worth a thousand words”, but that may be an understatement. A Nielsen Norman Group study showed that most people only read 20-28% of website text. And Hubspot found that photographs significantly increase engagement…
3 Things Successful Client-Agency Relationships Have in Common
Building an effective agency relationship is a two-way street, and it takes a lot of work from both the client and the agency to develop and maintain a successful partnership. According to AdWeek, there are four types of agency relationships,…
Links We Savor: All These Logos Look the Same, Netflix is Booming, Activist Marketing and More!
Entrepreneur | Netflix Shows Are Entertaining Enough, but It’s the Digital Marketing That’s Masterful Netflix-subscribed households are up almost 100% over the last five years and will continue to grow. More than just their great shows,…
Our Top 4 Corporate Rebrands of 2017
In our constant quest to help our clients savor their brands, we’re always on the lookout for inspiration from the latest examples of excellence. With that in mind, we asked members of our Creative team to share their picks for the best corporate…
Links We Savor: Google Logo Debate, #HurricaneStrongCreatives, Hedgehog Adventures and More!
Creative Bloq | Google Logo Sparks Debate about “Correct Design” Google updated its logo a few years ago, but the debate is still alive and well today. Should logos be designed to be geometrically perfect? Good logo design is a combination of…