Brand Strategy

Gen Z Influencer Marketing

Building Authentic Relationships: The Key to Marketing to Gen Z

As Gen Z ages up, their impact on the economy and society continues to increase. As of 2023, their spending power in the US alone was estimated to be over $360 billion, more than double what it was in 2019. As this trend seems likely to continue,…


highest-ranked commercials, integrated marketing campaigns

Lessons Learned from Super Bowl LVIII

The Most Watched Broadcast in History With Super Bowl LVIII breaking records as the most-watched program in US history, drawing an average of 123.7 million viewers, it's evident that this event holds a unique position in American culture. As one of…


target market research

Research Can Save Your Marketing From This Common Blind Spot

We see it all the time. Many executives are so immersed in the day-to-day running of their organizations that they cannot see how other people perceive them. It's a natural and very common blind spot. Most companies are founded because someone…


Digital marketing

Get the Most out of your Digital Ad Dollars with These Pro Tips

Digital marketing continues to be one of the essential tools for gathering sales leads and building brand awareness. At Relish Marketing, we create digital campaigns for our clients that consistently perform above industry standards – thanks to…


Typography and brand identity

Five Questions About Typography: How Typography Makes a Strategic Difference to Communications

Creating typography seems simple enough. You choose an attractive font for your text, and you're done, right? Of course not. For experienced designers, typography is a powerful tool, influencing brand identity and personality, creating a sense of…


Environmental Graphics

Download your copy of The Relish Guide to Environmental Graphics

With as much time as you probably spend on your company’s online presence, don’t forget about your real-world presence. That’s where strategic environmental graphics can make a big difference in identification and wayfinding of course,…


Should Ted Lasso Refresh the AFC Richmond Brand?

A few months ago, we explored some fictional brands from the Marvel Cinematic Universe, Arrested Development, and The Simpsons. The story was fun for us and popular among our followers, which inspired us to do it again. This time we’re looking at…


Messaging Platform

Why Messaging Matters (and All That Jazz)

Messaging is a big part of your brand. When we talk about all the components of brand development, we often hear some version of, "We understand our company so well — why do we need messaging?" Indeed, most people who know their businesses well can…


Brand Photography

Let’s Talk Pictures: The Importance of Brand Photography

If you’re like most people, you don’t know why you can recognize any given brand. You simply know that you do. In fact, you probably don’t even need to see the company’s name or logo to recognize a given brand’s ads, website, social media, packaging…


Bring Your Brand to Life

One of our favorite things at Relish is conducting brand strategy workshops. In these sessions, we guide clients through our 360° Brand Framework, a series of exercises designed to help them better understand and define their brands. After these…