Brand Strategy
How Did They DO That? Medal-worthy Marketing at the Tokyo Olympics
One of the best things about summer (at least every four years) is the Olympic Games. Watching top athletes is part of it, of course. But the Olympics also provide a forum for strategic marketing communications that can be just as thrilling. This…
Rebuilding Trust: 3 Critical Senior Living Trends + 6 Tactics to Address Them
Senior living marketers are in a remarkable position right now. Senior communities and senior serving organizations experienced some of the first and most devastating COVID-19 outbreaks, but they also were among the first to rethink processes and…
Mid-Year Pivoting in the Era of WTF?
To say that 2020 has thrown everyone a curveball is a massive understatement. Global pandemic. Nationwide protests and demonstrations. Political divisiveness. None of it is simple, but one thing is sure: everyone has been and will continue to be…
And the Award for Best Pandemic Corporate Communications Goes To…
And the Award for Best Pandemic Corporate Communications Goes To… MAY 28, 2020 | IN BRAND STRAGEGY | BY PAM WILLOUGHBY How many times have you seen and heard it? “We’re Grateful for You.” “Here’s How We’re Putting Safety First.” And of course,…
Why You Need a Messaging Platform AND Training to Use It.
A Fun Exercise – and a Scary Scenario The next time you have the opportunity to talk with your top employees, customers and vendors, ask them to describe your company and what distinguishes it in your markets. Spoiler alert: In most cases, here’s…
Get a Free Taste of Relish
One of our favorite things at Relish is conducting brand strategy workshops. In these sessions, we guide clients through our 360°Brand Framework, a series of exercises designed to help them better understand and define their brands. After these…
Our Brand Promise
When we work with clients, we talk about the importance of their brand promise – but what does that mean? It’s not necessarily a tagline or headline (although it can be). Nor is it a description of features and benefits (although that can inform…
Brand Standards: Your Identity Playbook
Why do organizations spend so much time and energy on brand standards? Ask most people about branding and they’ll think you’re talking about logos. Logos contribute to a brand in a big way, of course, but a logo is only part of the story. An…
You’ve Redefined Your Brand – Now What?
#2 in Our Brand Jumpstart Series You need a deliberate, objective process to define - or redefine - your brand. And you need a plan to support you going forward. In this part of our "Brand Jumpstart" series, see how we helped one of our clients…
Brand Jumpstart: Ready Your Brand for the New Year
#1 in Brand Jumpstart Series There’s no way to avoid it: We’re well into the fall, which means you should already be evaluating the effectiveness of your marketing and planning for your brand to better support your business next year. This is the…