Brand Strategy
Rethink, Refresh, Revitalize: The Trend Sweeping Senior Care Organizations
A trend has pulsed through senior care communities over the past few years: More and more of these organizations are refreshing their brands. Of course, brand refreshes and rebranding efforts are typical across all industries, but specific…
Our Brand Promise
When we work with clients, we talk about the importance of their brand promise – but what does that mean? It’s not necessarily a tagline or headline (although it can be). Nor is it a description of features and benefits (although that can inform…
When is the Right Time for Rebranding? Don’t start that brand update before you read this
One of the biggest questions clients ask us at Relish is whether and when it's time to do a brand refresh. However, knowing that branding is one of our core offerings, you might be surprised to discover that sometimes, our most strategic answer is,…
10 Ways to Improve Your Employer Brand
At Relish Marketing, our fusion of creative and strategy unlocks your brand and propels it forward. Savor your brand. View our employer branding client work. Work with us! Contact here.
Project Spotlight: Core Dance
Since its founding in 1981, Core Dance has remained true to its mission to create, perform, and present compelling, original dance that ignites the creative spirit and actively engages in international cultural conversations. To better express their…
Are You Bold Enough to Lean Into Truly Inspirational Brand Marketing?
Have you ever found yourself so stirred, so inspired by a piece of bold, creative collateral or advertising that you saved a direct mail piece or bookmarked it online – and kept it for months or even years? Your answer might be “never.”…
How Did They DO That? Medal-worthy Marketing at the Tokyo Olympics
One of the best things about summer (at least every four years) is the Olympic Games. Watching top athletes is part of it, of course. But the Olympics also provide a forum for strategic marketing communications that can be just as thrilling. This…
Rebuilding Trust: 3 Critical Senior Living Trends + 6 Tactics to Address Them
Senior living marketers are in a remarkable position right now. Senior communities and senior serving organizations experienced some of the first and most devastating COVID-19 outbreaks, but they also were among the first to rethink processes and…
Mid-Year Pivoting in the Era of WTF?
To say that 2020 has thrown everyone a curveball is a massive understatement. Global pandemic. Nationwide protests and demonstrations. Political divisiveness. None of it is simple, but one thing is sure: everyone has been and will continue to be…
And the Award for Best Pandemic Corporate Communications Goes To…
And the Award for Best Pandemic Corporate Communications Goes To… MAY 28, 2020 | IN BRAND STRAGEGY | BY PAM WILLOUGHBY How many times have you seen and heard it? “We’re Grateful for You.” “Here’s How We’re Putting Safety First.” And of course,…