Brand Strategy
The Winning Strategy Behind Brand Extensions
Brand extensions are innovative brand strategies that offer exciting opportunities to launch new products or services by leveraging established brand equity. When done right, a brand extension can offer a new perspective with which your business can…
For a Strong, Extensible Brand, Take Your Cues from These Four Celebrities
Pro Branding Lessons from Ryan Reynolds, Serena Williams, Dwayne Johnson, and Dolly Parton When we help Relish Marketing clients build and develop their brands, we start by defining brand as the recognizable experience that happens at any…
4 Reasons Why Brand Marketers Can’t Resist Gen Z (or whatever the youngest generation may be)
It's no secret that Gen Z (born between the mid-1990s and the early 2010s) is the "it generation" for marketers. But the truth is that the youth market – whatever generation it belongs to – has been a highly desirable demographic going all the way…
Building Authentic Relationships: The Key to Marketing to Gen Z
As Gen Z ages up, their impact on the economy and society continues to increase. As of 2023, their spending power in the US alone was estimated to be over $360 billion, more than double what it was in 2019. As this trend seems likely to continue,…
Lessons Learned from Super Bowl LVIII
The Most Watched Broadcast in History With Super Bowl LVIII breaking records as the most-watched program in US history, drawing an average of 123.7 million viewers, it's evident that this event holds a unique position in American culture. As one of…
Research Can Save Your Marketing From This Common Blind Spot
We see it all the time. Many executives are so immersed in the day-to-day running of their organizations that they cannot see how other people perceive them. It's a natural and very common blind spot. Most companies are founded because someone…
Get the Most out of your Digital Ad Dollars with These Pro Tips
Digital marketing continues to be one of the essential tools for gathering sales leads and building brand awareness. At Relish Marketing, we create digital campaigns for our clients that consistently perform above industry standards – thanks to…
Five Questions About Typography: How Typography Makes a Strategic Difference to Communications
Creating typography seems simple enough. You choose an attractive font for your text, and you're done, right? Of course not. For experienced designers, typography is a powerful tool, influencing brand identity and personality, creating a sense of…
Download your copy of The Relish Guide to Environmental Graphics
With as much time as you probably spend on your company’s online presence, don’t forget about your real-world presence. That’s where strategic environmental graphics can make a big difference in identification and wayfinding of course,…
Should Ted Lasso Refresh the AFC Richmond Brand?
A few months ago, we explored some fictional brands from the Marvel Cinematic Universe, Arrested Development, and The Simpsons. The story was fun for us and popular among our followers, which inspired us to do it again. This time we’re looking at…