Build an Employer Brand Worth Savoring – We’re Sharing the Recipe

We’re Sharing the Recipe!

The economy is booming, and we continue to see the unemployment rate drop.[1] While that’s great news for job seekers, it’s increasingly more challenging for companies to find and hire top talent, particularly in more specialized skill areas. The top companies will stand out in this candidate-driven market to attract – and retain – talented employees by putting their employer brand to work.

There is no one-size-fits-all approach to creating an exceptional employer brand. But, the best share a few key ingredients. Start with an authentic employee value proposition, genuine relationships with your various audiences, and a well-rounded strategy for getting the word out. Spice it up from there by mixing in your company’s unique culture, values, history, and of course, employee input along the way. When done right, your one-of-a-kind employer brand will be well worth savoring.

So, how exactly do you cook up a compelling employer brand that’s authentic, fresh and enticing?

Our new guide, The Employer Brand Guide: How to Attract, Engage and Retain Top Talent, is a great place to start. Packed with advice, strategies, tools and resources, it will help guide you through the employer branding process – from start to finish (and well beyond!) as you define, develop, launch and manage your unique employer brand.

What’s Included

Here’s a peek at what’s inside:
•  How employer banding affects your bottom line
•  Who must get onboard with your employer brand (hint: it’s not just employees and candidates)
•  The nuts and bolts of building a brand that resonates with your target audiences
•  What keeps your employer brand dynamic and alive (spoiler: great planning is a great start)
•  When it is – and isn’t – the right time to change your employer brand

Whether you’re developing the first employer branding campaign for your business or you have a longstanding brand in place, this guide has important content for you. Need to get different team members on the same page about what your employer brand is or isn’t? Check out Chapter 1. Ready to scale up? Chapter 6 has you covered. Feeling like maybe it’s time to make a change? Go directly to Chapter 7 with a quick quiz to help you decide.

More Than Just Advice

Cultivating an impactful employer brand can feel like an ambitious undertaking, but the numbers prove that it’s well-worth tackling. We’ve packed this guide with step-by-step advice plus tried-and-true best practices and we didn’t stop there. Helpful self-evaluation and planning tools embedded throughout can help you jump-start your employer brand initiatives and tailor it’s use on your organization’s goals.

What Are You Waiting For?

The benefits of a well-crafted employer brand are compelling. Whether you’re looking to increase job applicant quality or offer acceptance rates, improve employee satisfaction and retention, grow your audience engagement or bolster your image, creating an authentic employer branding program can help you get there. It’ll also have a positive impact on your bottom line. And, if you ask us, that’s an investment worth making.

Download The Employer Brand Guide here! It’s useful. It’s informative. And it’s free. So, what are you waiting for?



[1] Source: US Department of Labor, Bureau of Labor Statistics

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