Web Spotlight: Atlanta Patent Services

In today’s world, your website is your business card. That’s why Atlanta Patent Services wanted Relish Marketing to extend the new brand we developed for them onto the web. The goal was to communicate the company’s identity and offerings, encourage traffic from intellectual property attorneys and the technology clients they represent, and reinforce the smart, high-tech nature of the company’s work.

We began with thoughtfully developed search optimization strategies to attract the desired audience. We then developed copy that would rapidly clarify the work that APS does, and a metaphorical approach that would communicate cutting-edge, technical concepts. For instance, the home page features a highly detailed lens, suggesting technology and an ability to focus on specifics with deep levels of detail.

The site, which launched in mid-May, reinforces Atlanta Patent Services’ identity as a knowledgeable resource that delivers “Intelligent. Results.” Additionally, the site is detailed enough to resonate with the company’s target audiences, while also being brief enough to encourage continued conversation.