After fifteen years of top marketing positions with hospitals and other healthcare organizations including Saint Joseph’s Health System, DeKalb Medical and Visiting Nurse Health System, Pam transitioned into the agency world as Practice Leader for Manning, Selvage & Lee. She then extended her marketing skills into other industries through her work with Max2o, where she helped a range of clients hone and deliver their brand messages, including Powell Goldstein, Bennett Thrasher, McKesson, the American Cancer Society, and Northwestern Benefit. Pam’s expertise in corporate branding grew to include not only business brands, but consumer and employer branding, as well.
She started Relish on a bit of a dare from a long-time mentor and that decision has made her the happiest she’s ever been in her professional life. She credits Relish’s success to the tremendous support of her professional and personal networks and to her incredibly talented team and clients.
Pam’s marketing campaigns have generated numerous awards, including Hermes awards, American Marketing Association awards, and she is the recipient of the Silver Anvil, the highest award in public relations. Pam serves on the board of World Water Relief, which is focused on providing clean water and hygiene education to children in Haiti and the Dominican Republic. With Relish, Pam is embracing a long-held dream and giving form to her personal vision of what constitutes excellent client service.
What inspired you to found Relish Marketing?
It was 2009 and many agencies were closing or downsizing including the firm where I was working at the time. I considered going to work on the client side, but a mentor helped me see the opportunity I had been given to do my own thing. The idea appealed to me. I'd already realized that smart strategy, compelling creative and a great relationship were key to success. So, I was drawn to create an environment where clients benefit from each of these, every time they work with us.
How is the Relish experience unique?
Relish is a group of talented and creative individuals; we love who we are and what we do - and it shows. We place equal value on our relationships and our work product with strong internal, client and vendor connections. And our clients clearly benefit from our unique balance of veteran wisdom and dynamic, youthful talent.
A fascination with creativity, graphics and design as problem solving tools drive Michael’s approach to creative direction. His initial interest in architecture and modeling led to an Industrial Design degree from Auburn University, which in turn fed his awareness of how tangible and technological approaches to graphic design can come together to drive connection and loyalty.
Michael comes to Relish from Sky Design, where he developed environmental graphic designs, and from Leader Enterprises where he served as Senior Designer for brand development. Clients across a highly diverse range of industries – including General Mills to Radio Flyer to The Home Depot – have discovered how Michael’s hands-on approach enables their brand identities to work harder for them across a spectrum of traditional and unusual applications.
Direct engagement with each client’s challenges and goals continues to drive Michael’s creative leadership at Relish. “Ultimately,” Michael says, “it all flows back to defining questions, answering them and solving problems. That’s where the breakthroughs happen. That’s where we can be most successful. That’s where it’s fun.”
How did you first realize that you wanted a creative career?
I can't remember a time when I wasn't fascinated by creativity. I grew up loving to build with things – boxes, Legos, or anything that allowed me to create new spaces and settings. When my brother became an architect, I was fascinated by his models and drawings. And, of course, growing up in Florida, Disney World was a huge influence on me; the way their "Imagineers" immerse people in the entire experience really stuck with me.
Jennifer brings over 12 years of integrated marketing and communications experience to Relish.
Working with large non-profit organizations, such as the national office of the Arthritis Foundation, Emory Healthcare and SREB, she is known for developing and implementing projects that bring an organization’s mission to life. Jennifer has produced award-winning PSA campaigns and communications collateral, created strategy for internal communications and brand launches and helped increase revenue and engagement for fundraising and sponsored events.
From her time spent as a freelancer for a variety of publications, Jennifer understands the need to know her audience and develop a strategy and product that speaks directly to them. That experience has helped her develop focused solutions that get to the heart of her client’s concerns — clients ranging from C-suite executives to state and federal legislators to educators and health care professionals.
What do you love most about your job?
At the end of the day, I love knowing that I have helped deliver creative solutions that solve tangible problems for our clients.
After three years of top squirrel hunting positions with UAPD and other policing organizations including Atlanta Police Department Zone 6 and City of Auburn Police Department, Otis transitioned into the agency world as Bodyguard. He then extended his mad ball catching skills into other industries through his work with City of Decatur.
Direct engagement with each client’s challenges and goals continues to drive Otis’s creative leadership at Relish. “At the end of the day,” Otis says, “I’m here to receive belly rubs, constant treats, and praise for every bark I make whether it’s a false alarm or not.”
How do you know that your experience of consciousness is the same as other people’s experience of consciousness?
Katerina Peña comes to Relish as a recent graduate of the University of Alabama’s Advertising and Public Relations program, via The Creative Group where she served as an independent contractor.
She has always found herself attracted to challenges and the pursuit of excellence. Building on a long-time penchant for graphic design and art, Katerina took it upon herself to become an expert in multiple professional graphic design software applications. She competed on her college Debate team and was named President of her college’s leadership council, where she founded a student speaker series patterned on TED talks.
A relentless work ethic, commitment to collaboration and insistence on the highest caliber results are hallmarks of Katerina’s work. “I love being able to harness a creative idea and focus it into something tangible that really works for our clients,” she says. “That’s where the challenges and the fun come together.”
How does a blank page make you feel?
Elated, challenged and driven. The same emotions that push me every day at Relish to be the designer I am. There is not any feeling like being the first individual to have their creativity and style infused into a project. I live for the blank pages.
Ryan Fitzpatrick manages and produces projects for a wide range of Relish’s clients. After graduating with a Marketing degree from the University of Georgia’s Terry College of Business, he got his start with AT&T’s advertising group. He then joined the team at Relish, where his easygoing manner, eye for detail and strong technology skills make him a superb internal and external resource.
Ryan is skilled in several programs including Adobe’s Photoshop, InDesign, and Illustrator, and Microsoft’s Word, Excel and PowerPoint. A jack-of-all-trades of sorts, the famous saying around the office is: “That sounds like a great idea. Let’s get Ryan to do it!” Ryan also brings this varietal aptitude outside the office spending his free time playing sports of all kinds, and as a musician: playing guitar, and singing.
Ryan’s drive stems from his innate love of learning, eagerness to try new things and ability to connect with people. “The experience of working with Relish’s clients is constantly new and fresh,” he says. “Every day is exciting because, I’m working closely with our team and clients to help accomplish their goals.”
What makes you excited to come to work in the morning?
Every day, I get to do what I love with people I love to work with. Being able to work with such a special team here at Relish and a wonderful group of clients, makes every day enjoyable and exciting. I know I’m lucky to feel this way about my job, so I embrace each day with gratitude and eagerness.
Paul became interested in graphic design during his college days – and has pursued it as his career ever since. His extensive background includes retail, manufacturing, healthcare, professional services, education and other key industries. His fresh perspectives and deep understanding of classic design principles are evident in everything he creates – from print and 3D material to animated video and web content.
He loves a good challenge and constantly seeks ways to push the capabilities and limits of every application he uses to achieve the best possible results. He believes that great design requires the ability not only to balance size, position, color and simplicity, but also to infuse a design with emotion, inspiring a connection to the people who see it.
Paul relishes rich, seductive design at one end of the spectrum along with eye-stopping visual humor that grabs an audience’s attention. Most of all, he relishes being able to satisfy clients and keep them coming back for more. He says, “Finding ways to stimulate people visually and get a message across in the clearest way possible is a challenge, and that’s what makes the work continually engaging and fulfilling.”
What do you love most about what you do?
I love engaging and interacting with friends who are also co-workers, in an environment where we can drive each other's creative standards to even higher levels. And I get to partner with clients who "get it," who share our understanding of how big-picture business objectives can align with great design.
Ella comes to Relish as a recent graduate of the Puppy Academy’s Occupational Therapy program, via Wagging Tails where she served as an independent contractor.
She has always found herself attracted to challenges if it involves lots of hugs and belly rubs. She believes that great therapy work requires the ability to balance not only giving kisses, high fives and sitting on command, but also to infuse emotion, inspiring a connection to the people who pet her.
Above all, she relishes being able to satisfy fellow employees and keep them coming back for more. She says, “If I’ve had 10 belly rubs, 5 treats and 2 naps, I know I’ve given my absolute best. It’s all in a hard day’s work.”
Who is your favorite Relish Employee?
That question answers itself. Favorite = Fun. Fun = Friends. Friends = Relish. So all of them are my favorite. Does that answer get me a treat or belly rub?
Corey-Jan comes to Relish with more than 20 years of experience in strategic communications – including brand and message development, creative direction and copywriting. She is also an award winning playwright and songwriter.
She began her career working in television for Good Morning America in New York, as well as at multiple Atlanta stations, where she honed her skills as a researcher, marketer and writer. Working independently and with top agencies, she rapidly became known for her ability to help clients identify goals and create the best ways to achieve them. CJ’s ability to translate complicated concepts into clear, persuasive messages that sparkle for their intended audience made her a valuable asset at Scientific-Atlanta (now Cisco), where she was a senior writer and creative director. Her speech and theatre background also made her a sought after scriptwriter for videos, live presentations and multimedia communications.
Insistence on words and images that seamlessly enhance each other to communicate on both emotional and intellectual levels has earned Corey-Jan significant recognition, including two “Stevies” for international advertising, IABC “Golden Flame” and “Best of the Best” awards and an American Marketing Association “AMY” award. She believes that everyone has a powerful tale to tell, which can affect what people feel, think and do. She is most excited about the opportunity to discover and tell each Relish client’s most compelling stories.
What drives your creative process?
I'm driven by curiosity, by a need to discover how disparate ideas come together to tell the best story, and by a desire to have fun with whatever I'm working on. It's a little bit like a game in which I have to identify how things are related, finding patterns and connections. I love playing with all the different ways to express specific ideas, because when I find the right one, the results are enormously gratifying.
Stories connect people across time and space; Iris loves how that connection leads to influence and change. She is the Accelerated Reader champion who grew up to study journalism at Georgia State University, and then crafted a career delivering brand stories via the web. She’s an experienced digital marketer who sees content as her Play-Doh and the web as her classroom.
Iris has produced digital campaigns spanning from local to global. With InterContinental Hotels Group (IHG), her digital marketing, campaign delivery and project management expertise enabled her to successfully execute key projects in ways that delivered lasting value. Whether it was launching market targeted campaigns to drive incremental revenue or rebuilding internal info hubs to streamline internal communications between fellow stakeholders, she helped her team reach their KPOs. At content marketing agency Digital Sherpa, she mastered blog and image development for architectural, interior design and real estate clients and drove record-breaking year-over- year traffic milestones with strategic SEO tactics.
“Cutting through the noise of the internet by delivering compelling branded content that resonates with its intended audience is a daily challenge that never ceases to energize me,” Iris remarks. “And getting that content to drive the audience to take action? Bliss.”
A fan of wearable art, Iris enjoys long scrolls through RSS, Kindle-lit dinners and late-night longform dips into links. Thai food, African movies and new stories are welcome at all times.
WHAT INSPIRES YOUR APPROACH TO DIGITAL MARKETING?
Food. No, really! Creating irresistible digital messaging shares remarkable similarities with crafting an irresistible meal. For instance: 1. Identify your dining guests and their tastes (audience targeting and market research). 2. Cook with quality ingredients (quality content: images, blogs, banners, newsletters, etc.) 3. Plan how to present your dish to guests (email, social, websites, etc.) 4. Finally the fun - let them take a bite and see what they say (sharing and reporting)! Being a foodie inspires me to search for new flavors and new ideas that create memorable experiences that make people want to come back again and again.
Sydney Baker comes to Relish Marketing fresh out of the University of Georgia’s Grady College of Journalism and Mass Communication. She earned her degree in Mass Media Arts with minors in Studio Art (emphasis on Photography) and Spanish, and supports Relish’s creative, production and social media efforts.
Sydney is driven and inspired to bring her positive outlook on the world to everything she does. She has written and directed multiple films, including one designed to shed light on depression and mental illness. Her camera is never far away, always ready to capture compelling images and stories. Her fascination with language, culture and travel led her to pursue Spanish and cultural studies at the University of Valencia in Spain, where she worked with the T-oigo program as an English tutor for children with hearing-impairments. She is also an enthusiastic musician and songwriter.
“At Relish, I have the opportunity to learn new things every day, developing myself as a photographer, graphic artist and professional as I offer support and creative perspective to a variety of ongoing projects,” says Sydney. “I love to connect with people, their ideas and talents, to reveal the beauty that often exists behind the scenes in our world. It doesn’t get more fulfilling than that!”
HOW WOULD YOU DESCRIBE YOUR WORK DAY IN HASHTAGS?
#creativeperspective #creativesupport #photography #graphics #socialmedia #constantlylearning #workplacepositivity #relishingdailytasks #bringingfreshperspective #lovingeveryday
- Hermes 2015 Gold Award - Silverton Mortgage - Branding
- Hermes 2015 Platinum Award - Goren Marcus Masino & Marsh - Branding
- Hermes 2015 Platinum Award - Kimberly-Clark Protect K-C and Me - Video
- Hermes 2015 Gold Award - Kimberly-Clark Employer Branding
- Hermes 2015 Gold Award - Kimberly-Clark Project Innovation - Video
- Hermes 2015 Honorable Mention - KPMG Tree of Knowledge - Design/Illustration
- Videographer 2013 Award of Excellence - Kimberly-Clark Points of View Video
- Videographer 2013 Award of Distinction - Kimberly-Clark CEO Forum
- Videographer 2013 Award of Excellence - Kimberly-Clark International New Day Innovation Update
- Hermes 2013 Platinum Award - Kimberly-Clark Recruitment Website
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