Hospitals making the transition from fee-for-service to Accountable Care are faced with inordinate challenges – and virtually every consultant in existence is vying to help executives do it. Leading healthcare consultant McKesson needed to cut through the crowd and the clutter. Relish Marketing helped them do it with a basketball themed, “Winning Edge” campaign for hospital CFOs that included personalized gear bags, coaches clipboards containing critical stats and info, and the McKesson Accountable Care Playbook, which delivered key information, knowledge and experience to help hospital CFOs guide their teams forward. Leads were generated. Deals were signed. Shoot. Swish. Score.