Kraton Positive Difference

Video

As part of our efforts to help Kraton cultivate the perceptions and perspectives of their current and prospective employees, we wrote and produced this video, which takes employees on the same journey the company’s leaders took to arrive at its internal brand message: Kraton employees make A Positive Difference for their customers, in their jobs and to the world. The video’s illustrative style echoes the company’s friendly yet professional demeanor, encouraging not only shared knowledge, but also a shared sense of purpose and pride.