In the early 2000s, consumer products leader, Kimberly-Clark was an oft-cited example of corporate excellence. But by 2010, the global company found itself in a rut, with a North American-centric identity, low employee enthusiasm, poor recognition of the company’s innovative history and potential and a falling stock price.
Relish Marketing helped them develop a fresh new employer brand aligned with corporate strategies, positioning K-C as a place for top performers ready to “lead the world in essentials for a better life.” The results were dramatic and exciting. A performance-driven culture became better instilled at Kimberly-Clark. Metrics of employee pride, connection and strategic knowledge all rose significantly. Diversity goals were met and exceeded. The stock price reached an all-time high. And Kimberly-Clark is once again perceived as an employer of choice, regularly recognized for excellence and best practices.