With 20 offices around the world and hundreds of attorneys, Kilpatrick Townsend is a premier law firm offering an array of corporate legal services. As the firm grew, it needed a streamlined mechanism to support new and expanding practice areas and offices. The answer was targeted microsites. Kilpatrick Townsend turned to long-time marketing partner Relish Marketing to design and develop sites for its intellectual property and post-grant proceedings practices and its new offices in Shanghai and Tokyo. Familiar with the firm’s brand, Relish was able to quickly design, implement and launch the microsites to meet the firm’s business and marketing objectives.