Kimberly-Clark’s R&E Anniversary Celebration

100 Years of Innovation

Anniversary Celebration

1915 marked a great turning point in the history of Kimberly-Clark with the start of its dramatic commitment to research and engineering – a major hallmark of the company’s global success. To celebrate 100 years of research and engineering excellence – and to re-energize its current R&E teams – K-C turned to Relish Marketing. We responded with a plan that included a variety of special events and culminated in the release of a 20 minute broadcast-style documentary. The result was a three month celebration of the company’s legacy of innovation, exciting R&E developments happening today, as well as K-C’s commitment to dramatic R&E developments going forward.