Core Dance Environmental Graphics Installation
Core Dance, an artistic performance company, was looking to differentiate its combined studio and office space, located in two adjacent buildings in downtown Decatur, GA. Although the organization had occupied a prominent space on the heavily-trafficked square for 31 years, guests and patrons had difficulty finding it. Existing directional and brand signage felt small and disconnected. There was little to differentiate the studio from the offices. Even guests parking directly behind the building had no indication of where Core Dance’s offices and performance space were actually located.
After conducting a full site survey, Relish designed and installed vinyl graphics and vertical banners that identified the studio and office space individually, while unifying the two buildings as one cohesive organization. Primarily functional in nature, the design included key elements of the recently updated Core brand (also developed by Relish). This provided a great opportunity to introduce the new brand of Core Dance to the public.
We selected a special heat-sensitive vinyl to mimic the appearance of painted brick while providing greater durability than paint. This enabled the building graphics to fit in well with the style of the area’s other historic buildings and match the look and feel of Core’s new banners.
With the installation of these new environmental graphics, the studio and offices have become much more easily identifiable and accessible to artists and visitors. The overall Core complex has a fresher, more cohesive look and feel. And the company has seen a significant increase in overall brand awareness.