Digital Marketing Comes of Age for Atlanta’s Premier Retirement Community


Website and Digital Media Strategy | Retirement Community

Lenbrook Atlanta is the city’s only nationally accredited Continuing Care Retirement Community and it needed a website that would reflect every reason why. Relish Marketing created and developed an easy-to-navigate responsive website designed with the needs of seniors and their families in mind. Based on in-depth research with prospective residents and their advisors, the new site featured the ability to view detailed blueprints of each of Lenbrook’s 24 available floor plans. In addition, the site highlights programming created for and by residents and it eases the process of planning for the future for both seniors and their families. Relish is currently working with Lenbrook to develop a robust digital strategy that includes CRM, social media and advertising as well as their governance and implementation policies.