Most HR and marketing leaders agree that investing in and nurturing an employer brand is essential, especially in today’s tight candidate-driven market. The error that many make, however, is thinking of their employer brand as talent acquisition only. The truth is that your employer brand only works when it’s present and thriving at every stage … Continue reading The Employer Branding Journey: Beyond Talent Acquisition
Website technology and trends change constantly, and consumer expectations are rising at an even faster pace. So, it’s a common question – how often should we refresh our company’s website? Some in the industry will say anywhere between two to five years. Rather than answer the question with an arbitrary date, you should evaluate whether … Continue reading Time for a Website Refresh? 9 Smart Questions to Ask.
As 2017 comes to a close, we take a look back on the most compelling, click-worthy and inspirational content from around the web in our 2017 Links We Savor post. MarketingWeek | L’Oreal’s power of diversity ad We’ve seen the acceptance and celebration of diversity flourish throughout 2017. L’Oreal knows that connecting with and broadening … Continue reading Links We Savor: A Roundup of Our 2017 Favorites
Job hunting has become a buyer’s market, putting you as a business on the offensive. With unemployment numbers dropping to a 16-year low, and growing competition amongst employers, attracting top talent has become increasingly difficult. According to a study conducted by the Society for Human Resource Management (SHRM) of over 3,300 HR professionals, more than … Continue reading Is Your Recruitment Strategy Chasing Away Top Candidates?
