Employer Brands We Relish

 

An employer brand can help a company recruit top talent – but a strong one encompasses the entire employee lifecycle from new hire to alumni. It’s the embodiment of a company’s employer value proposition that tells a story about the company and the people who enable it to thrive — and it’s much more than a tagline or a few aspirational images.

At Relish Marketing, we’ve helped a wide range of companies of different sizes in multiple industries to craft employer brands that support their employment life-cycle. Here are our ten employer brands we are relishing right now.

ADP

ADP puts their people front and center on their career site with the hashtag #workhappy alongside real photos of life at ADP that showcase their employer brand, Another Brilliant Day – Compliments of You.

The “brilliant day” language and imagery communicate a sense of intelligence, accomplishment and vitality. Likewise, the “Compliments of you” component connects it back to individual employees, while suggesting an environment of appreciation.

AstraZeneca 

AstraZeneca features its company values, front-and-center in its communications, encouraging employees and candidates to “Unlock the potential of what science can do.”

We give this company high marks for the way they also free candidates from the frustrations of many application experiences. Robust, user-friendly tools and information make it easy to apply for jobs and include a “Track my application” widget, application tips and hints, clear information on the hiring process and an offer to “Get in touch” via the company’s talent communities.

CISCO

CISCO invites employees to share their stories through the social media campaign #WeAreCisco.

The company’s  Our People Deal Manifesto puts their Employee Value Proposition front and center, clearly stating who they are as a company, what they do and where they’re heading.

Dell Technologies

Dell Technologies offers a connected workforce program that enables employees to work where and when they choose. The company’s goal is to increase participation in this program to 50% of its workforce by 2020.

The invitation to “Build Something Greater” reinforces a sense of personal responsibility for all employees, coming together to accomplish more.

Electronic Arts

Electronic Arts a leader in digital games, content and online services, is all about creating amazing experiences for everyone and they extend that philosophy to their workforce.

The company uses gaming-style avatars to reflect the concept back to their team members – and it appears to be working well for them. In 2017, the Human Rights Campaign recognized that inclusiveness, naming Electronic Arts as one of the Best Places to Work for LGBT equality

Johnson & Johnson

Johnson & Johnson has been named to the top 10 on the Fortune 500 list of Top 100 Employment Brands three years in a row, and their employer brand is presented with full transparency through the eyes – and experiences – of employees.

Employee stories are featured in captivating videos and magazine-worthy stories throughout the career site and via a real-time Twitter integration.

Kimberly-Clark

Kimberly-Clark boldly declares its intention to attract original thinkers who can bring their personal innovation to the company with the statement, “Welcome Original Thinkers.”

Kimberly-Clark’s interactive Original Thinker quiz gives candidates the opportunity to see themselves as original thinkers as they determine their original thinker style. It also helps candidates learn more about life at Kimberly-Clark, the company’s original brands and the original thinkers who shape those brands.

 MailChimp

MailChimp celebrates fearlessness and risk-taking while giving back to their employees and the community with extensive employee benefits, sponsorship of nonprofits and time off for every employee to spend volunteering with the organization of their choice.

By stating, “Being yourself makes all the difference,” the company reinforces its commitment to individuality, as well as the idea that every individual can make a difference both to the company and in the world.

Salesforce 

Salesforce celebrates an Ohana (the idea that everyone from employees to customers are family) of Trailblazers. The company wants every employee to blaze their own trail and be their best

By directing candidates and employees to, “Blaze Your Trail,” the company welcomes a sense of passionate self-direction, inspiring everyone with the confidence to be bold in their contributions, whether they’re admins or the CEO.

Zappos

Zappos employees “Live to Deliver Wow”, reinforcing an environment of happy, passionate commitment to customers.

The company’s career website shows what it means to be a Zappos Insider with videos from Zapponians, a social media feed and other inside information about the company, its culture and its quest to deliver happiness. 

Not every company is right for every person, but we believe these companies offer inspiring examples of ways that companies can express their corporate personality to attract and engage the right kind of employees who will take them forward.


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