Life at Relish: Our Favorite Fonts
Choosing a font to use for your brand on printed/digital collateral is a critical part of engaging your audience, and often times it can be a difficult choice. There’s serif, sans-serif, script, display, and even within those categories, there are still tons of options. So, we thought it’d be fun to challenge ourselves to pick our favorite fonts. See what we chose below:
I’ve always had a fondness for the simple, elegant fonts like Garamond and Helvetica Neue but I must admit to being a bit of a decorative font junkie for special projects – handwritten ones like Crazy Thoughts and Silent Reaction, as well as decorative fonts like Wednesday or Neon Lights. Of course, any time I see anything using the Papyrus font, it just makes me laugh because of the infamous Ryan Gosling SNL sketch about how the movie Avatar used it.
Fonts are like fashion. What’s in style is always changing. However, a font type that never goes out of style is a sans-serif font. Wikipedia defines a sans-serif font as a letterform that does not have extending features called “serifs” at the end of strokes. They are clean, crisp and simple. They are also professional, easy-to-read and approachable. A specific one I’ve been using lately on some of our client work is Gilroy. It embodies all the things I like about a sans-serif font.
Choosing a favorite font is a difficult task. I like Futura for its simplicity and readability, even at small sizes. I like Bodoni Bold because it looks like money. I even like Arnold Boecklin for its art nouveau, psychedelic quality. I guess my favorite font is the right one for the situation. But as I looked through our font collection here at Relish, I came across Bookeyed Sadie Ampersands. What a great “font”! “And” connects so many things, and here is a whole family of different ways to show “and”. I think this is my new favorite font.
I’ve always been a fan of sans-serif fonts and Gotham has recently become my new favorite. The geometric feel of the font reminds me of architecture – perfect lines as if each letter was created up against a ruler. It’s very easy to read which makes it a great display font. I also love that there are so many weights and it also comes in Narrow, Extra Narrow and Condensed providing endless options.
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